Magnolia Market

If you are a fan of HGTV’s Fixer Upper that stars Chip and Joanna Gains, then a trip to the Central Texas college town of Waco is on your bucket list. Since it’s opening and announcement on HGTV’s Fixer Upper that stars Chip and Joanna Gains, Magnolia Market has seen thousands of tourists and fans come from across the nation and the world to see the store in person. While there we talked to several people that confirmed the average number of visitors is 35,000 per week!

As you probably saw on the Fixer Upper show, Joanna Gaines had the vision to take two old grain silos and abandoned buildings and turn the city block into a destination. The silos are now no longer forgotten buildings on 6th Street and Webster Avenue. The silos are now a landmark, picturesque with peeled paint and rusty spots, surrounded by newly refurbished white buildings with black trim.

The destination started out with the Magnolia Market home décor store, which sells home accessories, including some from local artisans. Since then, the Gaines’s added Silos Baking Co. and Magnolia Seed & Supply Garden store.

Additionally, you will find food trucks in the yard near the stores as well as a green area for kids and adults to play and relax. It’s all a part of the come-and-stay a while ambiance that the Chip and Joanna are known for having.

With the Fixer Upper empire growing, and more and more visitors coming, it’s easy to understand why you would want to plan your visit. We will get into the plans later, but first I want to answer a few questions about the store and the trip.

Ultimate Tips for a Trip to Magnolia Market in Waco, TX

What are the Prices of Items at Magnolia Market?

In my opinion, some items are a little on the high side. $80-120 a pillow. Eek! Other things like a cool poster are under $5. Magnolia Market has something for every budget. Be aware that some of the items are not locally made and are made in China, but either way, the products are still cute. I loved seeing the metal wall signs that have become a staple in many of the Fixer Upper shows, with large signs for less than $100.

Can’t make it to Magnolia Market in Waco? Read my post on Amazon finds that are like Magnolia Market items. (coming soon!)

Is Magnolia Market Worth the Drive?

The answer to this is it depends. If you are only going to Waco for Magnolia Market, it might not be worth it. Here’s why I say that. At the core of all the hype, it’s a store. A store that has a significant online presence where you can buy virtually anything you would find in the physical store. So, if you’re not planning to be in the area, or you don’t have a desire to do anything else in Waco, my answer would be to shop online.

With that said, the store is undeniably more exciting than shopping online. Additionally, there are lots of other things to do and see in Waco that can make for an enjoyable trip. Read below to find out more!

Ultimate Tips for a Trip to Magnolia Market in Waco, TX

How is the Magnolia Market Store Laid Out?

The store atmosphere is fantastic; there is no doubt about that. However, it’s not anything like a Kirkland’s, or a department store. You’re not going to find items in sections, per say. Joanna has created her store as displays that showcase her style while showing you how to reproduce it in your home. The store, if not crowded, can be great for getting ideas on how to piece items together. However, it can also mean if you’re looking for a particular item it might be hard to locate.

Once you are outside of the store, you are going to see the lawn area and food trucks. To the right will be the bakery as well as the Magnolia Seed and Supply behind the bakery. Inside Magnolia Seed and Supply, you will find items like gardening tools, flower kits, fairy garden supplies as well as vessels for plants.

Magnolia Market

Is there Food and Other Things to do at Magnolia Market?

Yes! Magnolia Market is all about food as well as shopping! Like popcorn? Chuck’s Gourmet Popcorn stand inside Magnolia sells all kinds of unique flavors like cinnamon toast, and it’s delicious! The Silos Baking Co. is also amazing. At the bakery, you can gorge on a variety of delicious cupcakes and baked goods.

As mentioned before, the lawn area boasts food trucks with independent operators selling coffee, snacks, juices, and meals. You can try grilled mac n’ cheese or a yummy crêpe. Once you have your food, you can eat it under a gorgeous overhang that was built using repurposed beams from a 19th-century barn.

When you’re done eating the little ones will enjoy spending some time at the big green lawn. Next to the lawn are big boxes full of things you can play with like sports balls, hula hoops, potato sacks for races, cornhole sets, giant Jenga blocks, and bean bags to recline on. The wooden swings next to the lawn are a blast too. If you have kids with you, you might want to send one adult with the kids to the play area, while you do the shopping. Win-win for the kids and you!

Ultimate Tips for a Trip to Magnolia Market in Waco, TX

Top Tips for your time at Magnolia Market

What Days to Go

The most optimum day to go is Wednesday or Tuesday. Monday and Thursday are next on the list, and last is Saturday and Friday. The store is closed on Sunday. Not only did we ask the store employees, but we also asked the trolley driver, and they all confirmed these days for us.

Where to Park

Parking is scarce near the store, to say the least. Parking along the streets can be tricky, but if you don’t mind walking a few blocks you can probably find something like we did. If there are no signs, you are free to park along the street.

A great tip is to park at the free parking lots in Waco and take the Silo District Trolley. Read more about this in the next section below.

If you want premium parking, it’s going to cost you $10 per car.

Also, a little tip that we heard and experienced first-hand is that if you arrive at the store later in the afternoon around 4 p.m. more parking spaces are available and the store is less busy!

How to Get to Other Stores and Activities in Waco

The new Silos District Trolley makes it easy to get around the main downtown streets, free parking and restaurants. The trolley drivers tell you about sites you are going by so be sure to hop on even if you’re not going to a specific location.


The best thing about the Silo District Trolley is it’s totally FREE! Also, parking is free in certain downtown parking lots. What this means is you can park your car in the free lot and hop on the trolley to get to Magnolia Market! Now that’s a deal.

FREE Parking Lots & Street Parking Areas

3rd & Franklin Avenue (City Hall & Heritage Square area)

4th & Franklin Avenue (City of Waco Parking Garage)

Spice Village (Franklin Avenue)

University Parks & Webster (across from Waco Farmers Market)

On-street parking available on University Parks from Franklin Ave. to Jefferson Ave. and beyond.



If you have more time in Waco, read Top 25 Thrilling Things to Do in Waco, TX! Don’t forget to follow us socially to ask questions, see pictures and more.

Map and Trolly picture photo credit the City of Waco

Magnolia Market Ultimate Tips - Things to know and travel tips for visiting Magnolia Market and Waco, Tx.
What you need to know to visit to Chip and Joanna Gaines' Magnolia Market in Waco, TX